2009年12月9日 星期三

Blog與競爭情報

12/3/2009上課時聽到一句驚悚的話，不知部落格和CI有何關係，有什麼用？
面對沉默的大眾，我一句話也說不出來，也不想說，因為學生不會錯，學生如果錯了，都是老師的錯。

好吧，Blog與CI有什麼關係呢？
  1. 做為一位CI professional，建blog可以分享自己的觀察，還可以得到網友的回饋，進而增進自己的專業。
  2. 所以有很多CI專家的blog，可供專業學習與成長，如Primary Intelligence 公司所建的blog Intelligence for Business中就有一篇文章分享Win loss program的阻礙。Primary Intelligence 是一家競爭情報公司，公司員工一起經營這個blog，這只是眾多例子之一而已。Law Firm Competitive Intelligence
  3. Blog和各種social networks是挖掘CI資訊的好地方，因為員工或員工的家屬會在上面與大家分享自己的工作與悲喜，好好利用可挖掘到第一手的情報。還有產品的評價不都出現在網站上，愛用者的推薦，甚至是不推薦，都是很好的產品資訊。
  4. 還有好多好多......反正BLOG上是什麼都有什麼都不奇怪。
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千言萬語在一握

2009/11/25 最聳動的商業新聞應該是郭台銘與林百里在婁勤儉的晚宴上的精彩演出，據記者報導，林百里起身去上廁所，郭台銘也跟著起身進了廁所，兩人在廁所待了兩分鐘，出來後在媒體前不僅握手，郭台銘還十指緊扣地說：他永遠是我大哥

在這廁所的這兩分鐘，郭台銘到底說了什麼，是說服還是利益交換，日後會分曉。這也充份說明－－廁所是一個多麼重要的場所，廁所兩分鐘改變了多少的商業機會。
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2009年11月26日 星期四

文獻選讀報告

Thursday, November 26, 2009
Pao-Nuan Hsieh

11/26/2009
  1. Curtis, P. (2005, February 10). Understanding consumers through online competitive intelligence. FreePint, 176. http://web.freepint.com/go/newsletter/176#tips
    【欣潔, 茨閎】 【 PPT 】

12/3/2009

  1. Butterfield, P. (2006, January/February). How could I be wrong when I was right? Competitive Intelligence Magazine, 9(1), 10-12.
    【欣潔, 茨閎】 【PPT】

  2. Lamont, J. (2001, March). Building a CI team. KMWorld, 10(4), 10-11.
    【楊芷昀　何清芸　黃珮綺】 【PPT】

  3. Camastro, E. (2008, September/October). 10 steps to selecting the right CI software: A practitioner's perspective. Competitive Intelligence, 11(5), 50-52.
    【楊芷昀　何清芸　黃珮綺】 【PPT】

  4. Naylor, E. (2008, January/February). Win/loss analysis: The cooperative angle. Competitive Intelligence Magazine, 11(1), 46-48.
    【元敏, 宜安, 式萱】 【PPT】 投影片有略作調整。

  5. Ehrlich, C. (2009 ). Mystery shopping. Competitive Intelligence Magazine, 12(4), 44-45.
    【元敏, 宜安, 式萱】 【PPT】

  6. Naylor, E. (2009). Etiquette for social networks. Competitive Intelligence Magazine, 12(2), 24-27.
    【佳玲, 韻涵】 【PPT】無法接受以叉叉當項目符號，還要標題壓在線上，換掉了。


12/10/2009

  1. 1. Kalinowski, D. J., & Maag, G. d. (2008, March/April). What is everybody afraid of? Competitive Intelligence Magazine, 11(2), 16-19.
    【文馨, 千霆, 媺媺】 【PPT】

  2. Earls, A. R. (2004, April 5). Winning the name game: Technology tools are helping companies monitor their reputations on the internet. Computerworld.
    【文馨, 千霆, 媺媺】 【PPT】

  3. Beurschgens, A. (2008, January/February). Using business war gaming to generate actionable intelligence. Competitive Intelligence Magazine, 11(1), 43-45.
    如意 念琪 怡安】 【PPT】

  4. Calof, J. (2008, January/February). Dear “C”: Please give me resources for a trade show intelligence program. Competitive Intelligence Magazine, 11(1), 49-51.
    【如意 念琪 怡安】 【PPT】

  5. Calof, J. (2008). Competitive intelligence: Are we really becoming a profession? Competitive Intelligence Magazine, 11(5), 16-20.
    【艾妮, 碩瑩, 淑涵】 【PPT】

  6. Phelps, R. (2009). Linkedin and competitive intelligence. Competitive Intelligence Magazine, 12(2), 16-19.
    【艾妮, 碩瑩, 淑涵】 【PPT】

  7. Kirsch, G. J., & Brown, C. F. (2006, January/February). Using patents in competitive intelligence. Competitive Intelligence Magazine, 9(1), 17-21.
    【文軒, 穎傑, 佩雯】 【PPT】

  8. Fehringer, D. (2008, March/April). Ethical dilemmas in competitive intelligence. Competitive Intelligence Magazine, 11(2), 36-38.
    【文軒, 穎傑, 佩雯】 【PPT】

  9. Herring, J. P. (2006, July/August). Identifying your company's real intelligence needs. Competitive Intelligence Magazine, 9(4), 32-33.
    【佳玲, 韻涵】 【PPT】

12/17/2009

  1. Van de Kraats, B. (2009). Applying CI in the public sector. Competitive Intelligence Magazine, 12(2), 20-23.
    【易臻, 育真】

  2. Calof, J. (2007, September/October). Event intelligence — time to invite your government in. Competitive Intelligence Magazine, 10(5), 55-57.
    【易臻, 育真】

  3. Jackson, A. (2009). Web 2.0 changes everything. Competitive Intelligence Magazine, 12(2), 8-15.
    【婕希, 宛臻, 儒慶】

  4. Mitchelson, L. (2008). The value of business iq. Competitive Intelligence Magazine, 11(6), 21-24.
    【婕希, 宛臻, 儒慶】

  5. Fahey, L. (2009). The future direction of competitive intelligence: Some reflections. Competitive Intelligence Magazine, 12(1), 17-22.
    【婕妤, 雅甄】

  6. Rothwell, K. E. (2009). Ci in Asia: Scenario planning. Competitive Intelligence Magazine, 12(1), 27-29.
    【婕妤, 雅甄】 【PPT】

  7. Kinsinger, P. (2008). Repositioning competitive intelligence: From serving the few to empowering the many. Competitive Intelligence Magazine, 11(5), 8-15.
    【采儀, 宛淳, 韓琳】

  8. Fehringer, D. (2008). Successfully managing multinational ci projects Competitive Intelligence Magazine, 11(3), 34-36.
    【采儀, 宛淳, 韓琳】 【PPT】

  9. Fehringer, D. (2007, January/February). Six steps to better SWOTs. Competitive Intelligence Magazine, 10(1), 54-57.
    【文音，雅婷】 【PPT】

  10. Rothwell, K. (2007). The role of human bias in our analysis and decision-making accuracy. Competitive Intelligence Magazine, 10(5 ), 44-45.
    【文音，雅婷】【PPT】

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2009年10月15日 星期四

握手：塑造良好的第一印象


握手在商業場合中是非常重要的禮儀，更是創造第一印象的好機會。

在很多商業場合中，與人會面的第一件事就是握手自我介紹。不僅在相見時，在離別、恭賀、或致謝時都會相互表示致意。

握手的順序：主人、長輩、上司、女士主動伸出手，客人、晚輩、下屬、男士再相迎握手。

握手的方法：

  • 一定要用右手握手。
  • 要緊握對方的手，時間一般以1~3秒為宜。當然，過緊地握手，或是只用手指部份漫不經心地接觸對方的手都是不禮貌的。
  • 被介紹之後，最好不要立即主動伸手。年輕者、職務低者被介紹給年長者、職務高者時，應根據年長者、職務高者的反應行事，即當年長者、職務高者用點頭致意代替握手時，年輕者、職務低者也應隨之點頭致意。和年輕女性或異國女性握手，一般男士不要先伸手。
  • 握手時，年輕者對年長者、職務低者對職務高者都應稍稍欠身相握。有時為表示特別尊敬，可用雙手迎握。男士與女士握手時，一般只宜輕輕握女士手指部位。男士握手時，切忌戴手套握手。
  • 握手時雙目應注視對方，微笑致意或問好，多人同時握手時應順序進行，切忌交叉握手。
  • 在任何情況拒絕對方主動要求握手的舉動都是無禮的，但手上有水或不乾淨時，應謝絕握手，同時必須解釋並致歉。
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2009年10月14日 星期三

公開資訊－－公開資訊觀測站

隨著資訊科技發達，藉由網路方式使訊息得以快速傳遞，因此，臺灣證券交易所於「臺灣證券交易所網站」（ http://www.twse.com.tw/ ）公告證券市場之上市及交易等有關資訊，使投資大眾可立即獲得證券買賣上市之相關公告。同時，提供多種證券資訊予投資大眾查閱，此外，並建置下列三個網站資訊，均可由網站首頁進入：

  1. 「基本市況報導網站」（ http://mis.twse.com.tw/ ）：主要功能是提供整個市場及個股的即時交易資訊，目前內容包括大盤資訊、類股行情、五檔行情、ETF行情、鉅額揭示、零股揭示、借券查詢以及市場公告等。
  2. 「公開資訊觀測站」（ http://newmops.twse.com.tw/ ）：主要功能是提供上市（櫃）公司自行輸入之各項財務、業務及重大資訊，目前內容包括上市（櫃）公司之重大訊息、公司概況、營運概況、董監股權異動、財務報表、各項專區、公告查詢、證券衍生商品、公司治理、公開說明書、年報及股東會議等相關資訊。
  3. 「網路資訊商店」（ http://dataeshop.twse.com.tw/ ）：主要功能是提供資訊業者及一般投資大眾，於網站上訂閱並取得臺灣證券交易所所產製之「盤後資訊商品」包括盤後資訊、指數資訊及「歷史交易資料」等資訊商品，商品以Excel檔案型態產製，方便投資大眾使用。

公開資訊觀測站操作指引

  1. 進入公開資訊觀測站（http://newmops.twse.com.tw/ ）。
  2. 點選 " 中文 " 出現公告 " 小視窗 " 請投資人應特別注意其公告事項。
  3. 輸入公司代號或簡稱：如：2891或者「中信金」。
    這就是為何上週要請大家練習Google公司的代號，因為大部分的公司公開資訊的查找都是用代號或簡稱，不信您把公司全名打進去看看，系統根本不理您的，所以不用花力氣打一大堆字，輸入代號！

  4. 點選「各項專區」設有「財務重點專區」公布相關財務彙整資訊，以提醒投資人注意。本專區具有提升警示效果及查詢便利之功能，請多加利用。
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2009年9月24日 星期四

名片禮儀

名片是一個人身份的象徵，人們社交活動的重要工具。因此，名片的遞送、接受、存放也要注意社交禮儀。


名片的遞送

在社交場合，名片是自我介紹的簡便方式。當與多人交換名片時，應依照職位高低的順序，或是由近及遠，依次進行，切勿跳躍式地進行，以免對方誤認為有厚此薄彼之感。。在圓桌上要按順時針方向開始。

遞送名片要表示謙恭，要用兩隻手拿著上方，將名片正面面向對方，雙手奉上，起身遞給。遞送時眼睛應注視對方，面帶微笑，並大方地說：「這是我的名片，請多多關照。」名片的遞送應在介紹之後，在尚未弄清對方身份時不應急於遞送名片，更不要把名片視同傳單隨便散發。





名片的接受

接受名片時應起身，面帶微笑注視對方。接過名片時應說：「謝謝」，然後微笑地閱讀名片，閱讀時可將對方的姓名職街念出聲來，並抬頭看看對方的臉，使對方產生一種受重視的滿足感。然後，回敬一張本人的名片，如身上未帶名片，應向對方表示歉意。在對方離去之前，或話題尚未結束，不必急於將對方的名片收藏起來。




名片的存放

接過別人的名片切不可隨意玩弄或扔在桌子上，也不要隨便地塞在口袋裏或丟在包包裏。應放在西服左胸的內衣袋或名片夾裏，以示尊重。





撇步：



不太適合自己突兀地遞上名片時，可以先向對方要名片，通常對方會很禮貌地向我們要名片，哇啦，機會來了！

How to properly use your business card. About.com, from http://sales.about.com/od/leadgeneration/ht/howbizcards.htm





隨身攜帶別人的名片，適時善用建立初次接觸機會

Ward, S. (n. d.). Carry other people's business cards: Business cards can help you make contacts. About.com, from http://sbinfocanada.about.com/cs/marketing/qt/otherbizcards.htm





您的名片會被丟到垃圾桶嗎？

Zahorsky, D. (n. d.). Does your business card pass the trash test? About.com Retrieved September 22, 2009, from http://sbinformation.about.com/cs/advertising/a/bcardtest.htm





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2009年9月19日 星期六

參考資訊與網站

將陸續整理CI相關資訊資源，也歡迎大家提供。

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選讀文獻

先把相關的文章貼過來，如果您願意的話，可以先選。全文可以自己Google，因為所選列的大部分是實務性雜誌，大部分都可在網路上免費取得。美國專門圖書館學會的Information Outlook系圖應該有訂。Competitive Intelligence Magazine則是SCIP（Society of Competitive Intelligence Professionals）的官方刊物。

Cynthia Cheng Correia在SLA的的Click University講授CI 認證課程，


  • Correia, C. C. (2006, July). Libraries and competition intelligence for management and strategy. Information Outlook, 10(7).
  • Correia, C. C. (2005, January). From LIS to CI: Practices, issues, and recommendations. Information Outlook, 9(1), 38-41.

  • Correia, C. C. (2006, February 21). Competitive intelligence: A practical primer for location intelligence. Location Intelligence.

  • Correia, C. C. (2006, April 15). Getting competitive: Competitive intelligence is a smart next step for information pros. Library Journal, 131(7), 52-53.

  • Correia, C. C. (2008, May/June). Are you 'in the know'? Competitive Intelligence Magazine, 11(3), 42.
  • The mind-shift from LISto CI: What they are & how they can help you transition from (and/or succeed in!) your lis career. (2008, January). Intelligence Inside, 4(1), 1, 14-17.
    Intelligence Inside是SLA的CI Division的通訊刊物，所以可以在網站上找到，其中有關CI的多篇文章（如本篇）的作者都兩匿名的，因為作者分享他的工作經驗，不方便署名。這可能也是CI文章有別於其他文章的地方，千萬不要用一般的觀念，認為匿名文章不好喔，在CI反而很好呢！

Trade Secrets

  • Mathews, J. (2008, March/April). When ethics is no longer a one hour course. Competitive Intelligence Magazine, 11(2), 6-8.
  • Curtis, D. F., & Carter, J. (2008, March/April). Competitive intelligence in the internet era: Legal and ethical considerations Competitive Intelligence Magazine, 11(2), 9-12.
  • Kappes, K., & Wexler, M. (2008). Trade secrets: A legal update. Competitive Intelligence, 11(2), 13-15.
  • Kalinowski, D. J., & Maag, G. d. (2008, March/April). What is everybody afraid of? Competitive Intelligence Magazine, 11(2), 16-19.
  • Ryan, C. (2008, March/April). Waht happens next? A look at future challenges and the role of ci. Competitive Intelligence Magazine, 11(2), 20-25.
  • Gayoso, R. W., & Husar, K. (2008, March/April). Buy-side market intelligence practice: Reflections from high-tech manufacturing. Competitive Intelligence Magazine, 11(2), 26-32.
  • Ben-Atar, D. S. (2004). Trade secrets: Intellectual piracy and the origins of american industrial power. New Haven, CT: Yale University Press. 【這是本書喔】

Communication

  • Leeb, S. (2008, July/August). What happens in competitive intelligence shouldn't stay there: Promoting your function within the organization. Competitive Intelligence Magazine, 11(4), 6-9.
  • Sullivan, M. (2008, July/August). Push competitive intelligence: Nested internal information. Competitive Intelligence Magazine, 11(4), 10-12.
  • Sperger, M. (2008, August). May i have your attention? Competitive Intelligence Magazine, 11(4), 13-16.
  • Borengaser, S., & Jenkins, A. (2008, August). Applying the blue ocean strategy. Competitive Intelligence Magazine, 11(4), 17-22.
  • Ho, H., & Cormier, M. (2008, August). Combining street smarts and book smarts. Competitive Intelligence Magazine, 11(4), 26-30.
  • Abela, A. (2006, November/December). Achieve impact through persuasive presentation design. Competitive Intelligence Magazine, 9(6), 20-22.

Global CI

  • Stanat, R. (2008, May/June). Global ci blueprint. Competitive Intelligence Magazine, 11(3), 6-11.
  • Ryan, C. (2008, March/April). Waht happens next in europe? Strategic challenges and the role of ci. Competitive Intelligence Magazine, 11(3), 15-21.

Sources of Information

  • Calof, J. (2005, March/April). Trade show intelligence. Competitive Intelligence Magazine, 8(2), 18-23.
  • Calof, J. (2005, March/April). Trade show intelligence. Competitive Intelligence Magazine, 8(2), 18-23.
  • Calof, J. (2007, November/December). Mining conference through active dialogue. Competitive Intelligence Magazine, 10(6), 56-57.
  • Calof, J. (2008, September/October). Competitive intelligence: Are we really becoming a profession? Competitive Intelligence, 11(5), 16-20.
  • Calof, J. (2008, May/June). Conference and trade show intelligence goes international. Competitive Intelligence Magazine, 11(3), 22-26.
  • Calof, J. (2008, March/April). Ethics and events for conferences and trade shows: Navigating the black and grey zone. Competitive Intelligence Magazine, 11(2), 45-46, 49.
  • Calof, J., & Wright, S. (2008). Competitive intelligence. European Journal of Marketing, 42(7/8), 717-730.
  • Sources about companies, brands, and competitors. (2004). Journal of Business & Finance Librarianship, 9(2/3), 69-89.
  • Sources for an industry scan. (2004). Journal of Business & Finance Librarianship, 9(2/3), 41-67.

  1. When competitive intelligence is just too much information. (2005, May 4). Knowledge@Wharton.

  3. Arnold., E. (2007, June ). Lions! Tigers! And bears! Oh, my! Competitive intelligence and search analytics. Searcher, 15(6), 8-12.
  4. Barnea, A. (2007, November/December). Predictable surprises and risk management: A role for competitive intelligence. Competitive Intelligence Magazine, 10(6), 19-24.
  5. Berkien, T. (2006, September/October). Transforming information specialists into intelligence professionals. Online, 30(5), 27-31.
  6. Berkman, R. (2006, July ). Monitor global strategic intelligence with silobreaker. The Information Advisor, 18(7), 1-3.
  7. Blenkhorn, D. L., & Fleisher, C. S. (2005, November/December). Outsource competitive intelligence? A viable option. Competitive Intelligence Magazine, 8(6), 14-18.
  8. Britt, P. (2006, November/December). The new competitive intelligence: Raising the confidence quotient KMWorld, 15(10), 10-11, 24.
  9. Butterfield, P. (2006, January/February). How could i be wrong when i was right? Competitive Intelligence Magazine, 9(1), 10-12.
  11. Calof, J. (2008, September/October). Competitive intelligence: Are we really becoming a profession? Competitive Intelligence, 11(5), 16-20.
  12. Calof, J. (2008, May/June). Conference and trade show intelligence goes international. Competitive Intelligence Magazine, 11(3), 22-26.
  13. Calof, J. (2008, March/April). Ethics and events for conferences and trade shows: Navigating the black and grey zone. Competitive Intelligence Magazine, 11(2), 45-46, 49.
  14. Camastro, E. (2008, September/October). 10 steps to selecting the right ci software: A practitioner's perspective. Competitive Intelligence, 11(5), 50-52.
  15. Cavallini, D. (2006, March 15). Analyze this: The evolution of competitive intellligence products for the legal profession. LLRX.com Retrieved September 8, 2009, from http://www.llrx.com/features/analyzethis.htm
  16. Charan, R. (2006, March 30). Sharpening your business acumen. strategy + business.Charles, A. (2007, May/June). Over-reliance on the web for competitive intelligence information. Competitive Intelligence Magazine, 10(3), 23-26.
  17. Chen, H., Chau, M., & Zeng., D. (2002). Ci spider: A tool for competitive intelligence on the web. Decision Support Systems, 34(1), 1-17.
  18. Clegg, H. (2005, May/June). Keeping up with the news: Web clipping and media analysis for competitive intelligence. Online, 29(3), 16-21.
  19. Comai, A. (2007, January/February). Mission not impossible! Define your ci unit position. Competitive Intelligence Magazine, 10(1), 19-23.
  20. Comai, A., & Tena, J. (2007, May/June). Early warning systems for your competitive landscape. Competitive Intelligence Magazine, 10(3), 6-10.
  21. Curtis, P. (2005, February 10). Understanding consumers through online competitive intelligence. FreePint, 176.
  22. Day, G. S., & Schoemaker, P. J. H. (2006, May 15). Scanning for threats and opportunities. Harvard Business School Working Knowledge.
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每週進度

  1. 9/17/2009 課程導覽 /Introduction

  2. 9/24/2009 Design CI Process
    請準備六張名片（Business Card）
    Mind Manager 8.0請至MindJet網站下載MindManager 8.0免費30天試用版
    Mindjet mindmanager 8 – Quick Start Guide

    免費的mind mapping 軟體：FreeMind Website
    Mindomo - Web-Based mind mapping software


  3. 10/1/2009 Conduct CI Needs Assessment
    請以MindManager 呈現您Google Partner的結果
    請將您Google partner的結果以MindManager 8.0匯出到word，然後印出來。匯到word時請記得要勾選map overview，然後稍加排版，減少頁數。

  4. 10/8/2009 Develop an Implementation Plan


  5. 10/15/2009 Organize TH CI Team


  6. 10/22/2009 Focus the Intelligence Efford/Sources of Informaiton


  7. 10/29/2009 Gathering Published Information


  8. 11/5/2009 Gathering Internal Information


  9. 11/12/2009 Gathering External Information


  10. 11/19/2009 Analysis: Turning Information into Intelligence


  11. 11/26/2009 Analytical Models and Techniques


  12. 12/3/2009 Patent Analysis


  13. 12/10/2009 Analyzing Your Compary through Benchmarking


  14. 12/17/2009 Packaging Intelligence/Presenting and Using Your Findings


  15. 12/24/2009 Counter-Intelligence/Guarding Your Company Secrets


  16. 12/31/2009 Legal and Ethical Considerations


  17. 1/7/2010
    期末專題報告
    〔可以在報告當週繳交，如果報告後發現有需要修改的地方，可以延至下週繳交〕


  18. 1/14/2010
    期末專題報告
    〔可以在報告當週繳交，如果報告後發現有需要修改的地方，可以延至下週繳交〕
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