2009年9月24日 星期四

名片禮儀

名片是一個人身份的象徵,人們社交活動的重要工具。因此,名片的遞送、接受、存放也要注意社交禮儀。


名片的遞送

在社交場合,名片是自我介紹的簡便方式。當與多人交換名片時,應依照職位高低的順序,或是由近及遠,依次進行,切勿跳躍式地進行,以免對方誤認為有厚此薄彼之感。。在圓桌上要按順時針方向開始。

遞送名片要表示謙恭,要用兩隻手拿著上方,將名片正面面向對方,雙手奉上,起身遞給。遞送時眼睛應注視對方,面帶微笑,並大方地說:「這是我的名片,請多多關照。」名片的遞送應在介紹之後,在尚未弄清對方身份時不應急於遞送名片,更不要把名片視同傳單隨便散發。





名片的接受

接受名片時應起身,面帶微笑注視對方。接過名片時應說:「謝謝」,然後微笑地閱讀名片,閱讀時可將對方的姓名職街念出聲來,並抬頭看看對方的臉,使對方產生一種受重視的滿足感。然後,回敬一張本人的名片,如身上未帶名片,應向對方表示歉意。在對方離去之前,或話題尚未結束,不必急於將對方的名片收藏起來。




名片的存放

接過別人的名片切不可隨意玩弄或扔在桌子上,也不要隨便地塞在口袋裏或丟在包包裏。應放在西服左胸的內衣袋或名片夾裏,以示尊重。





撇步:



不太適合自己突兀地遞上名片時,可以先向對方要名片,通常對方會很禮貌地向我們要名片,哇啦,機會來了!

How to properly use your business card. About.com, from http://sales.about.com/od/leadgeneration/ht/howbizcards.htm





隨身攜帶別人的名片,適時善用建立初次接觸機會

Ward, S. (n. d.). Carry other people's business cards: Business cards can help you make contacts. About.com, from http://sbinfocanada.about.com/cs/marketing/qt/otherbizcards.htm





您的名片會被丟到垃圾桶嗎?

Zahorsky, D. (n. d.). Does your business card pass the trash test? About.com Retrieved September 22, 2009, from http://sbinformation.about.com/cs/advertising/a/bcardtest.htm





2009年9月19日 星期六

參考資訊與網站

將陸續整理CI相關資訊資源,也歡迎大家提供。

選讀文獻

先把相關的文章貼過來,如果您願意的話,可以先選。全文可以自己Google,因為所選列的大部分是實務性雜誌,大部分都可在網路上免費取得。美國專門圖書館學會的Information Outlook系圖應該有訂。Competitive Intelligence Magazine則是SCIP(Society of Competitive Intelligence Professionals)的官方刊物。

Cynthia Cheng Correia在SLA的的Click University講授CI 認證課程,


  • Correia, C. C. (2006, July). Libraries and competition intelligence for management and strategy. Information Outlook, 10(7).
  • Correia, C. C. (2005, January). From LIS to CI: Practices, issues, and recommendations. Information Outlook, 9(1), 38-41.

  • Correia, C. C. (2006, February 21). Competitive intelligence: A practical primer for location intelligence. Location Intelligence.

  • Correia, C. C. (2006, April 15). Getting competitive: Competitive intelligence is a smart next step for information pros. Library Journal, 131(7), 52-53.

  • Correia, C. C. (2008, May/June). Are you 'in the know'? Competitive Intelligence Magazine, 11(3), 42.
  • The mind-shift from LISto CI: What they are & how they can help you transition from (and/or succeed in!) your lis career. (2008, January). Intelligence Inside, 4(1), 1, 14-17.
    Intelligence Inside是SLA的CI Division的通訊刊物,所以可以在網站上找到,其中有關CI的多篇文章(如本篇)的作者都兩匿名的,因為作者分享他的工作經驗,不方便署名。這可能也是CI文章有別於其他文章的地方,千萬不要用一般的觀念,認為匿名文章不好喔,在CI反而很好呢!

Trade Secrets

  • Mathews, J. (2008, March/April). When ethics is no longer a one hour course. Competitive Intelligence Magazine, 11(2), 6-8.
  • Curtis, D. F., & Carter, J. (2008, March/April). Competitive intelligence in the internet era: Legal and ethical considerations Competitive Intelligence Magazine, 11(2), 9-12.
  • Kappes, K., & Wexler, M. (2008). Trade secrets: A legal update. Competitive Intelligence, 11(2), 13-15.
  • Kalinowski, D. J., & Maag, G. d. (2008, March/April). What is everybody afraid of? Competitive Intelligence Magazine, 11(2), 16-19.
  • Ryan, C. (2008, March/April). Waht happens next? A look at future challenges and the role of ci. Competitive Intelligence Magazine, 11(2), 20-25.
  • Gayoso, R. W., & Husar, K. (2008, March/April). Buy-side market intelligence practice: Reflections from high-tech manufacturing. Competitive Intelligence Magazine, 11(2), 26-32.
  • Ben-Atar, D. S. (2004). Trade secrets: Intellectual piracy and the origins of american industrial power. New Haven, CT: Yale University Press. 【這是本書喔】

Communication

  • Leeb, S. (2008, July/August). What happens in competitive intelligence shouldn't stay there: Promoting your function within the organization. Competitive Intelligence Magazine, 11(4), 6-9.
  • Sullivan, M. (2008, July/August). Push competitive intelligence: Nested internal information. Competitive Intelligence Magazine, 11(4), 10-12.
  • Sperger, M. (2008, August). May i have your attention? Competitive Intelligence Magazine, 11(4), 13-16.
  • Borengaser, S., & Jenkins, A. (2008, August). Applying the blue ocean strategy. Competitive Intelligence Magazine, 11(4), 17-22.
  • Ho, H., & Cormier, M. (2008, August). Combining street smarts and book smarts. Competitive Intelligence Magazine, 11(4), 26-30.
  • Abela, A. (2006, November/December). Achieve impact through persuasive presentation design. Competitive Intelligence Magazine, 9(6), 20-22.

Global CI

  • Stanat, R. (2008, May/June). Global ci blueprint. Competitive Intelligence Magazine, 11(3), 6-11.
  • Ryan, C. (2008, March/April). Waht happens next in europe? Strategic challenges and the role of ci. Competitive Intelligence Magazine, 11(3), 15-21.

Sources of Information

  • Calof, J. (2005, March/April). Trade show intelligence. Competitive Intelligence Magazine, 8(2), 18-23.
  • Calof, J. (2005, March/April). Trade show intelligence. Competitive Intelligence Magazine, 8(2), 18-23.
  • Calof, J. (2007, November/December). Mining conference through active dialogue. Competitive Intelligence Magazine, 10(6), 56-57.
  • Calof, J. (2008, September/October). Competitive intelligence: Are we really becoming a profession? Competitive Intelligence, 11(5), 16-20.
  • Calof, J. (2008, May/June). Conference and trade show intelligence goes international. Competitive Intelligence Magazine, 11(3), 22-26.
  • Calof, J. (2008, March/April). Ethics and events for conferences and trade shows: Navigating the black and grey zone. Competitive Intelligence Magazine, 11(2), 45-46, 49.
  • Calof, J., & Wright, S. (2008). Competitive intelligence. European Journal of Marketing, 42(7/8), 717-730.
  • Sources about companies, brands, and competitors. (2004). Journal of Business & Finance Librarianship, 9(2/3), 69-89.
  • Sources for an industry scan. (2004). Journal of Business & Finance Librarianship, 9(2/3), 41-67.

  1. When competitive intelligence is just too much information. (2005, May 4). Knowledge@Wharton.

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  24. Fehringer, D. (2007, November/December). Choosing and using ci analysis techniques. Competitive Intelligence Magazine, 10(6), 39-41.
  25. Fehringer, D. (2007, January/February). Six steps to better swots. Competitive Intelligence Magazine, 10(1), 54-57.
  26. Fehringer, D. (2007, March/April). Using internal networks to support other corporate units. Competitive Intelligence Magazine, 10(2), 51-53.
  27. Fehringer, D. (2008, March/April). Ethical dilemmas in competitive intelligence. Competitive Intelligence Magazine, 11(2), 36-38.
  28. Fehringer, D., & Wilson, T. (2007, May/June). Conducting proactive competitive intelligence through competitor activity tracking. Competitive Intelligence Magazine, 10(3), 11-14.
  29. Fiora, B. (2002, January/February). Best practices forum: Writing intelligence reports that get read. Competitive Intelligence, 5(1).
  30. Fiora, B. (2004, July/August). The seven deadly sins of ci. Competitive Intelligence Magazine, 7(4), 39-40.
  31. Fiora, B. (2007, January/February). Marketing the competitive intelligence function. Competitive Intelligence Magazine, 10(1), 24-27.
  32. Francis, D. (2004, July/August). Can you use scenarios? Competitive Intelligence Magazine, 7(4), 19-24.
  33. Gilad, B. (2006, November/December). Neither a war, nor a game. Competitive Intelligence Magazine, 9(6), 6-11.
  34. Gilad, B. (2006, March/April). Strategic early warning revisited. Competitive Intelligence Magazine, 9(2), 14-17.
  35. Gilad, B. (2008, September/October). The future of competitive intelligence: Contest for the profession's soul. Competitive Intelligence, 11(5), 21-25.
  36. Glitman, E. (2008, March/April). Analysis tools: Essential components of global competitive intelligence. Competitive Intelligence Magazine, 11(2), 50-51.
  37. Hare, K. (2007, March/April). Collaboration and coordination of competitive intelligence through technology. Competitive Intelligence Magazine, 10(2), 19-22.
  38. Hedin, H., Vaarnas, M., & Vanhala, V. (2007, November/December). Market intelligence for the strategy and planning process. Competitive Intelligence Magazine, 10(6), 25-30.
  39. Herring, J. P. (2006, July/August). Identifying your company's real intelligence needs. Competitive Intelligence Magazine, 9(4), 32-33.
  40. Herring, J. P. (2006, September/October). Kits revisited: Their use and problems. Competitive Intelligence Magazine, 9(5), 12-14.
  41. Herring, J. P. (2007, March/April). How much is your competitive intelligence worth? Competitive Intelligence Magazine, 10(2), 23-26.
  42. Horne, M., & Parks, T. (2004, January/February). Implementing competitive intelligence in a non-profit environment. Competitive Intelligence Magazine, 7(1), 33-36.
  43. Hughes, C. M. (2006, November/December). Pharmaceutical and biotech technology assessment on a slim budget: Secondary sources. Competitive Intelligence Magazine, 9(6), 16-19.
  44. Jackson, A. (2006, March/April). Rss: The ci professional's best friend. Competitive Intelligence Magazine, 9(2), 23-27.
  45. John J. McGonagle, J., & Vella, C. M. (2004, March/April). Competitive intelligence in action. The Information Management Journal, 38(2).
  46. Johnson, S. (2006, July/August). Scenario planning and ci's role. Competitive Intelligence Magazine, 9(4), 41-44.
  47. Johnson, T. (2006, November/December). Why is rss important to you? Competitive Intelligence Magazine, 9(6), 35-37.
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  50. Kalinowski, D. J., & Maag, G. d. (2008, March/April). What is everybody afraid of? Competitive Intelligence Magazine, 11(2), 16-19.
  51. Kendrick, T. (2007). The winning mindset. Business Information Review, 24(4), 228-235.
  52. Kendrick, T., & Blackmore, J. (2001, September/October). Ten things you really need to know about competitors. Competitive Intelligence Magazine, 4(5).
  53. Kinsinger, P. (2008, September/October). Repositioning competitive intelligence: From serving the few to empowering the many. Competitive Intelligence, 11(5), 8-15.
  54. Kirsch, G. J., & Brown, C. F. (2006, January/February). Using patents in competitive intelligence. Competitive Intelligence Magazine, 9(1), 17-21.
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  56. Lang, A. (2007, November/December). Impact business decisions with competitive intelligence. Competitive Intelligence Magazine, 10(6), 31-34.
  57. Lauria, J. (2008, September/October). Demystifiying counterintelligence: Recognizing and protecting valuable information. Competitive Intelligence, 11(5), 28-32.
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  66. Naylor, E. (2008, September/October). Connecting and collecting through linkedin. Competitive Intelligence, 11(5), 37-39.
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課程設計理念

先把圖放上來,文字有空再補。




每週進度

  1. 9/17/2009 課程導覽 /Introduction

  2. 9/24/2009 Design CI Process
    請準備六張名片(Business Card)
    Mind Manager 8.0請至MindJet網站下載MindManager 8.0免費30天試用版
    Mindjet mindmanager 8 – Quick Start Guide

    免費的mind mapping 軟體:FreeMind Website
    Mindomo - Web-Based mind mapping software


  3. 10/1/2009 Conduct CI Needs Assessment
    請以MindManager 呈現您Google Partner的結果
    請將您Google partner的結果以MindManager 8.0匯出到word,然後印出來。匯到word時請記得要勾選map overview,然後稍加排版,減少頁數。

  4. 10/8/2009 Develop an Implementation Plan


  5. 10/15/2009 Organize TH CI Team


  6. 10/22/2009 Focus the Intelligence Efford/Sources of Informaiton


  7. 10/29/2009 Gathering Published Information


  8. 11/5/2009 Gathering Internal Information


  9. 11/12/2009 Gathering External Information


  10. 11/19/2009 Analysis: Turning Information into Intelligence


  11. 11/26/2009 Analytical Models and Techniques


  12. 12/3/2009 Patent Analysis


  13. 12/10/2009 Analyzing Your Compary through Benchmarking


  14. 12/17/2009 Packaging Intelligence/Presenting and Using Your Findings


  15. 12/24/2009 Counter-Intelligence/Guarding Your Company Secrets


  16. 12/31/2009 Legal and Ethical Considerations


  17. 1/7/2010
    期末專題報告
    〔可以在報告當週繳交,如果報告後發現有需要修改的地方,可以延至下週繳交〕


  18. 1/14/2010
    期末專題報告
    〔可以在報告當週繳交,如果報告後發現有需要修改的地方,可以延至下週繳交〕