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2010年10月4日 星期一

2010競爭情報文獻選讀報告

10/11/2010

楊中傑 顧問/資策會產業顧問

10/18/2010

  1. 芳慈、瑋麟 Porter, A. L., Schoeneck, D. J., & Frey, P. R. (2007). Mining the internet for competitive technical intelligence. Competitive Intelligence Magazine, 10(5), 24-28.

  2. 伯鶴、茂洪 賴瑞(Kahaner, L.)（1998）。商戰諜對諜（林珮瑜譯）。臺北市：時報文化。

  3. 佳蕙、彥彣 Chitale, V. (2010). Actionable analysis in an imperfect environment: A guide to competitive intelligence in india. Competitive Intelligence Magazine, 13(1), 44-48.
  4. 瑀晴、育瑄
    Bernhardt, D. (2010). Best practices in competitive intelligence. Competitive Intelligence Magazine, 13(2), 28-31.
  5. 佳蕙、彥彣
    Wexler, M., & Milligan, R. (2009). Keep on the right side of the law: A trade secret perspective. Competitive Intelligence Magazine, 12(5/6), 29-32.
  6. 苑茹、粲婷
    Sawka, K. (2010). The death of the competitive intelligence professional. Competitive Intelligence Magazine, 13(2), 36-39.
  7. 遠鵬、欣堯
    Hurd, M.、Nyberg, L.（2004）。資訊整合的新競爭力（The value factor: How global leaders use information for growth and competitive advantage）。臺北縣新店市：麥格羅希爾。
  8. 慧婷、葦涵
    Hirnickel, N. (2010). Out of the box: CI in the Twitter age -- what’s useful for CI. Competitive Intelligence Magazine, 13(1), 58-60.
  9. 郁婷、虹毓、易蓀
    潔妮‧史密斯、威廉‧弗拉納根（2010）。創造競爭優勢。（張書華譯）。臺北市：易富文化。

10/25/2010

姜漢儀 組長/資策會資深產業分析師兼研究組組長

11/1/2010

  1. 秉君、佳穎 Badertscher, E. (2009). Out of the box: Know your business DNA: Turn a market study into a nnew business venture. Competitive Intelligence Magazine, 12(5/6), 44-46.
  2. 薾萱、瑜芳 Sewell, T. (2007). Best practices of providing competitive intelligence to business units. Competitive Intelligence Magazine, 10(3), 53-54.
  3. 慧婷、葦涵 Rothwell, K. E. (2010). The analyst's corner: Early warning indicators. Competitive Intelligence Magazine, 13(1), 55-57.
  4. 奕璇、禹伸
    Morgan, M. J., Ho, H., & Cormier, M. (2007). Using old experiences to find new victories. Competitive Intelligence Magazine, 10(5), 11-15.
  5. 儀蓁、雅文
    Bohringer, M., Gluchowskiy, P., Kurzez, C., & Schieder , C. (2010, August 12-15). A business intelligence perspective on the future internet. Paper presented at the AMCIS 2010 Proceedings, Lima, Peru.
  6. 伯鶴、茂洪
    Curtis, D. F., & Carter, J. (2008). Competitive intelligence in the internet era: Legal and ethical considerations. Competitive Intelligence Magazine, 11(2), 9-12.

11/8/2010

  1. 遠鵬、欣堯
  2. 浩慶、承軒
    Voiovich, J. (2010). Branding CI: Challenges and opportunities. Competitive Intelligence Magazine, 13(1), 7-12.
  3. 旆熏、舒涵
    Goodrich, A. C. (2008). Competitive intelligence in manufacturing enviornments: Quantifying competitors’ costs. Competitive Intelligence Magazine, 11(1), 21-25.
  4. 薾萱、瑜芳 Comai, A. (2007). Mission not impossible! Define your CI unit position. Competitive Intelligence Magazine, 10(1), 19-23.

11/22/2010

  1. 瑀晴、育瑄
    Hedin, H., & Thieme, J. (2010). From firefighters to futurists: A practical roadmap for ci development. Competitive Intelligence Magazine, 13(1), 25-31.
  2. 芳慈、瑋麟
    Krummenast, C. (2009). The establishment of competitive intelligence: A European perspective. Competitive Intelligence Magazine, 12(5/6), 33-37.
  3. 秉君、佳穎
  4. 奕璇、禹伸
    Calof, J. (2009). Trade show intelligence: Who should you bring to events? Competitive Intelligence Magazine, 12(5/6), 42-43.
  5. 苑茹、粲婷
  6. 郁婷、虹毓、易蓀
    戴文坡（2006）。思考型工作者。（黃秀媛譯）。臺北市：天下遠見。
  7. 浩慶、承軒
    Wunderlin, C. (2007). Outsourcing your CI needs. Competitive Intelligence Magazine, 10(2), 7-13.
  8. 友友、佳玲
    Clegg, H. (2005). Keeping up with the news: Web clipping and media analysis for competitive intelligence. Online, 29(3), 16-21.

11/29/2010

  1. 蘇品伃 林倢伃
    Minteer, R. (2001). CI for the young practitioner. Competitive Intelligence Magazine, 4(6). http://www.scip.org/Publications/CIMArticleDetail.cfm?ItemNumber=1058
  2. 友友、佳玲
    Pikas, C. (2005). Blog searching for competitive intelligence, brand image, and reputation management. Online, 29(4), 15-21.
  3. 旆熏、舒涵
    Zuozhi, Z. (2008). Competitive intelligence development in china. Competitive Intelligence Magazine, 11(6), 6-11.

12/6/2010

  1. 蘇品伃 林倢伃
    Vedder, R. G., Vanecek, M. T., Guynes, C. S., & Cappel, J. J. (1999). CEO and CIO perspectives on competitive intelligence. Communications of the ACM, 42(8), 108-116. doi: http://doi.acm.org/10.1145/310930.310982
  2. 儀蓁、雅文
    Yamada, K. Overcoming global giants in the local market: Jollibee’s competitive strategies against mcdonald’s.

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2009年11月26日 星期四

文獻選讀報告

Thursday, November 26, 2009
Pao-Nuan Hsieh

11/26/2009
  1. Curtis, P. (2005, February 10). Understanding consumers through online competitive intelligence. FreePint, 176. http://web.freepint.com/go/newsletter/176#tips
    【欣潔, 茨閎】 【 PPT 】

12/3/2009

  1. Butterfield, P. (2006, January/February). How could I be wrong when I was right? Competitive Intelligence Magazine, 9(1), 10-12.
    【欣潔, 茨閎】 【PPT】

  2. Lamont, J. (2001, March). Building a CI team. KMWorld, 10(4), 10-11.
    【楊芷昀　何清芸　黃珮綺】 【PPT】

  3. Camastro, E. (2008, September/October). 10 steps to selecting the right CI software: A practitioner's perspective. Competitive Intelligence, 11(5), 50-52.
    【楊芷昀　何清芸　黃珮綺】 【PPT】

  4. Naylor, E. (2008, January/February). Win/loss analysis: The cooperative angle. Competitive Intelligence Magazine, 11(1), 46-48.
    【元敏, 宜安, 式萱】 【PPT】 投影片有略作調整。

  5. Ehrlich, C. (2009 ). Mystery shopping. Competitive Intelligence Magazine, 12(4), 44-45.
    【元敏, 宜安, 式萱】 【PPT】

  6. Naylor, E. (2009). Etiquette for social networks. Competitive Intelligence Magazine, 12(2), 24-27.
    【佳玲, 韻涵】 【PPT】無法接受以叉叉當項目符號，還要標題壓在線上，換掉了。


12/10/2009

  1. 1. Kalinowski, D. J., & Maag, G. d. (2008, March/April). What is everybody afraid of? Competitive Intelligence Magazine, 11(2), 16-19.
    【文馨, 千霆, 媺媺】 【PPT】

  2. Earls, A. R. (2004, April 5). Winning the name game: Technology tools are helping companies monitor their reputations on the internet. Computerworld.
    【文馨, 千霆, 媺媺】 【PPT】

  3. Beurschgens, A. (2008, January/February). Using business war gaming to generate actionable intelligence. Competitive Intelligence Magazine, 11(1), 43-45.
    如意 念琪 怡安】 【PPT】

  4. Calof, J. (2008, January/February). Dear “C”: Please give me resources for a trade show intelligence program. Competitive Intelligence Magazine, 11(1), 49-51.
    【如意 念琪 怡安】 【PPT】

  5. Calof, J. (2008). Competitive intelligence: Are we really becoming a profession? Competitive Intelligence Magazine, 11(5), 16-20.
    【艾妮, 碩瑩, 淑涵】 【PPT】

  6. Phelps, R. (2009). Linkedin and competitive intelligence. Competitive Intelligence Magazine, 12(2), 16-19.
    【艾妮, 碩瑩, 淑涵】 【PPT】

  7. Kirsch, G. J., & Brown, C. F. (2006, January/February). Using patents in competitive intelligence. Competitive Intelligence Magazine, 9(1), 17-21.
    【文軒, 穎傑, 佩雯】 【PPT】

  8. Fehringer, D. (2008, March/April). Ethical dilemmas in competitive intelligence. Competitive Intelligence Magazine, 11(2), 36-38.
    【文軒, 穎傑, 佩雯】 【PPT】

  9. Herring, J. P. (2006, July/August). Identifying your company's real intelligence needs. Competitive Intelligence Magazine, 9(4), 32-33.
    【佳玲, 韻涵】 【PPT】

12/17/2009

  1. Van de Kraats, B. (2009). Applying CI in the public sector. Competitive Intelligence Magazine, 12(2), 20-23.
    【易臻, 育真】

  2. Calof, J. (2007, September/October). Event intelligence — time to invite your government in. Competitive Intelligence Magazine, 10(5), 55-57.
    【易臻, 育真】

  3. Jackson, A. (2009). Web 2.0 changes everything. Competitive Intelligence Magazine, 12(2), 8-15.
    【婕希, 宛臻, 儒慶】

  4. Mitchelson, L. (2008). The value of business iq. Competitive Intelligence Magazine, 11(6), 21-24.
    【婕希, 宛臻, 儒慶】

  5. Fahey, L. (2009). The future direction of competitive intelligence: Some reflections. Competitive Intelligence Magazine, 12(1), 17-22.
    【婕妤, 雅甄】

  6. Rothwell, K. E. (2009). Ci in Asia: Scenario planning. Competitive Intelligence Magazine, 12(1), 27-29.
    【婕妤, 雅甄】 【PPT】

  7. Kinsinger, P. (2008). Repositioning competitive intelligence: From serving the few to empowering the many. Competitive Intelligence Magazine, 11(5), 8-15.
    【采儀, 宛淳, 韓琳】

  8. Fehringer, D. (2008). Successfully managing multinational ci projects Competitive Intelligence Magazine, 11(3), 34-36.
    【采儀, 宛淳, 韓琳】 【PPT】

  9. Fehringer, D. (2007, January/February). Six steps to better SWOTs. Competitive Intelligence Magazine, 10(1), 54-57.
    【文音，雅婷】 【PPT】

  10. Rothwell, K. (2007). The role of human bias in our analysis and decision-making accuracy. Competitive Intelligence Magazine, 10(5 ), 44-45.
    【文音，雅婷】【PPT】

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2009年9月19日 星期六

課程設計理念

先把圖放上來，文字有空再補。




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每週進度

  1. 9/17/2009 課程導覽 /Introduction

  2. 9/24/2009 Design CI Process
    請準備六張名片（Business Card）
    Mind Manager 8.0請至MindJet網站下載MindManager 8.0免費30天試用版
    Mindjet mindmanager 8 – Quick Start Guide

    免費的mind mapping 軟體：FreeMind Website
    Mindomo - Web-Based mind mapping software


  3. 10/1/2009 Conduct CI Needs Assessment
    請以MindManager 呈現您Google Partner的結果
    請將您Google partner的結果以MindManager 8.0匯出到word，然後印出來。匯到word時請記得要勾選map overview，然後稍加排版，減少頁數。

  4. 10/8/2009 Develop an Implementation Plan


  5. 10/15/2009 Organize TH CI Team


  6. 10/22/2009 Focus the Intelligence Efford/Sources of Informaiton


  7. 10/29/2009 Gathering Published Information


  8. 11/5/2009 Gathering Internal Information


  9. 11/12/2009 Gathering External Information


  10. 11/19/2009 Analysis: Turning Information into Intelligence


  11. 11/26/2009 Analytical Models and Techniques


  12. 12/3/2009 Patent Analysis


  13. 12/10/2009 Analyzing Your Compary through Benchmarking


  14. 12/17/2009 Packaging Intelligence/Presenting and Using Your Findings


  15. 12/24/2009 Counter-Intelligence/Guarding Your Company Secrets


  16. 12/31/2009 Legal and Ethical Considerations


  17. 1/7/2010
    期末專題報告
    〔可以在報告當週繳交，如果報告後發現有需要修改的地方，可以延至下週繳交〕


  18. 1/14/2010
    期末專題報告
    〔可以在報告當週繳交，如果報告後發現有需要修改的地方，可以延至下週繳交〕
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